Wild Tails: the Value of Story-tellingand other Quality Interpretation in Wildlife Tourism

Wild Tails: the Value of Story-telling and other Quality Interpretation in Wildlife Tourism

Wildlife Tourism Australia national conference 2024 poster.

Tuesday to Thursday 5-7 November 2024

Hybrid: join us virtually or in person

Online and at North Star Holiday Resort, Hastings Point, northeastern New South Wales, Australia (easily reached by bus from the Gold Coast airport) 

Presentations and discussions (3 days), plus pre-, mid- and post-conference excursions.

Registration and call for papers now open!

Registration details: https://www.wildlifetourism.org.au/registration-wildlife-tourism-australia-conference-2024/.

Call for papers: https://www.wildlifetourism.org.au/call-for-papers-wildlife-tourism-conference-2024/

If you are interested in presenting, either in person or online, but not yet ready to send an abstract or register for the conference, please help our planning process by sending an Expression of Interest soon and letting us know what topic you would like to talk about (or display a poster on)
detailed report will be published on this website after the conference, as was done for our 2022 event

Contact the chair for any queries

What is Interpretation?

From Merriam-Webster Thesaurus: “to make plain or understandable.”
They elaborate that “Some common synonyms of interpret are elucidateexplainexplicate, and expound. While all these words mean “to make something clear or understandable,” interpret adds to explain the need for imagination or sympathy or special knowledge in dealing with something.

Nature Interpretation

A traveller arrives at a new destination. Before him is a stretch of woodland with many inhabitants: small furry creatures with a bizarre love-life, feathered ones with amazing architecture skills, plants with intriguing ways for attracting pollinators, and some are tiny but beautiful insects.

The geological history that made it all possible is quite a story in itself. But the traveller sees only a stretch of smallish trees with some hills in the background, takes a few photos, and leaves without ever knowing what was there.

I used to visit Glacier Rock TeaHouse south of Adelaide. An ancient glacier (yes, Australia did once have glaciers) had lifted a huge granite boulder while passing through Visitor Harbour and dumped it there in soft sediments.

Visitors can now see it easily in the creek bank, all these 500 million years later, as well as scratch marks on nearby rocks from the glacier slowly moving over them.

But most visitors called in, had a cup of tea/coffee and snack and left again without any idea of what was sitting there beneath them. That always seemed a shame.

I’ve been on wildlife tours in various countries where animals have been pointed out and named, everyone gets a photo and we move on without any new insights into the behaviour or ecology or conservation needs of the animals we’ve just seen.

I’ve been on other tours with excellent guides, where I came to know and understand a lot more about all the species we encountered and how they fit into the ecosystem.

Tourists vary hugely in their desire to learn. Some ask questions about almost everything, while others just want a few photos to show friends. But there are ways of making things interesting even for those who don’t initially feel the need to learn.

Why should we want tourists to learn about wildlife?

  • We (as guides or ecolodge managers or zoo-keepers) are ourselves entranced by the wildlife we’re showing people, and enjoy sharing our enthusiasm
  • If people understand more about the animals they may better understand why they should behave in certain ways to avoid disturbing them, and also support conservation efforts of others
black flying fox: Araucaria Ecotours
  • If we can “hook” visitors with interesting stories and information about the animals it can enhance their satisfaction with the whole tourism experience and more likely return or recommend to friends
  • It may open up whole new words for the traveller, who will start to see how fascinating nature can be, and develop a whole new hobby while traveling and even after returning home
  • It can add to the knowledge of amateur naturalists, ecology students, biology lecturers, nature journalists and others – and suggest to them further possibilities for research, writing and other wildlife-based activities.

Topics for this conference:

  • How do we best design interpretive experiences for a variety of visitors – different age groups, levels of interest or prior knowledge, different levels of understanding of the language spoken by the guide, different cultural backgrounds etc.?
  • How can we awaken interest in the “forgotten fauna”: reptiles, insects, rat-like mammals, small brown birds etc. with interesting behaviours or important ecological roles?
  • What are the best ways to use story-telling to capture interest and also impart some important or fascinating information?
  • How can we best guide our visitors’ behaviour for minimal-impact viewing?
  • Different methods of interpretation: face-to-face guiding, self guided nature trails, interpretive signage in zoos or wilderness areas, apps, websites, virtual reality etc
  • What to avoid when giving out information (e.g. don’t make things easy for poachers) or opinions (e.g. clarify the difference between fact and opinion, examine your own possible biases).
  • Anything else of relevance to interpreting wildlife and their habits to visitors.

This conference will be of interest to wildlife and general tour guides, LGA parks and gardens managers, national parks and reserves managers, ecotourism operators, wildlife park operators, wildlife refuges with public facing

Registration and call for papers

Registration details can now be seen at https://www.wildlifetourism.org.au/registration-wildlife-tourism-australia-conference-2024/

Call for papers is also open. : https://www.wildlifetourism.org.au/call-for-papers-wildlife-tourism-conference-2024/

If you have any questions, please contact  chair@wildlifetourismaustralia.org.au

It’s official: The Tweed’s tourism marketing is Australia’s best

The Tweed Tourism Company takes out GOLD at national awards

An image from The Tweed Tourism Company’s A Slow Road to Tyalgum drive campaign, developed following the Covid-19 and 2022 flood. The campaign was part of a collective body of work that earned the company the coveted GOLD award for best Tourism & Marketing campaign at the prestigious Australian Tourism Awards held in Darwin on 15 March 2024.

The Tweed region is celebrating a GOLD win, a Silver award and finalist recognition at the Australian Tourism Awards, held in Darwin on Friday 15 March:

  • GOLD: The Tweed Tourism Company – Tourism Marketing & Campaigns
  • SILVER: Potager – A Kitchen Garden – Tourism Restaurants & Catering Services 
  • FINALIST: Husk Farm Distillery – Tourism Wineries, Distilleries & Breweries.

    The Tweed Tourism Company has taken out the highly coveted GOLD for tourism marketing and campaigns at the prestigious Australian Tourism Awards held in Darwin on Friday 15 March.

Presented by Tourism Australia, the GOLD winning Tweed campaign was awarded as Australia’s best tourism marketing for 2023 amongst an impressive national field and ahead of Rockhampton, Queensland (Silver) and Mandurah, Western Australia (Bronze).

The Australian Tourism Awards are the tourism industry’s peak national awards and this year saw over 180 leading tourism operators vying for top honours across 26 categories, with more than 1,000 people in attendance from across Australia.

The winning Tweed campaign was a collective body of work aligned with a Covid recovery strategy that included promotion of the new Northern Rivers Rail Trail, a Slow Road to Tyalgum drive campaign, hosting of the Australian Society of Travel Writer’s Convention and Australia’s first Wellness Tourism Summit.

The recovery strategy aligned with Tourism Australia’s THRIVE 2030, which aims to achieve pre-COVID levels of domestic visitation by the end of 2024, and incorporated a cooperative campaign in partnership with Destination NSW under its Feel New brand.

Also celebrating on the night were Potager – A Kitchen Garden, taking out SILVER for Tourism Restaurants & Catering Services and Husk Farm Distillery, a FINALIST in the Tourism Wineries, Distilleries & Breweries category.

At a state level, the Tweed was the most awarded region outside of Sydney, with the capital city’s 4 finalists taking a Gold and Silver, along with 2 category finalists.

Sally Scott, General Manager of The Tweed Tourism Company, said being recognised on the national stage was an incredibly proud moment and a shining reflection of the region’s collective efforts.

“This exciting GOLD win at the national level is a true celebration of the hard work, innovation and tenacity of the Tweed’s amazing tourism operators and the strength of our great partnership with Tweed Shire Council,” Ms Scott said.

“For our Tweed marketing campaigns to be recognised as the best in Australia amongst so many stellar destinations and products is a humbling acknowledgement and one that affirms the Tweed’s place as one of the country’s leading tourism regions.

“We are incredibly proud of the brilliant Tweed tourism businesses that were also recognised at this year’s Australian Tourism Awards with Potager awarded Silver and Husk Farm Distillery a Finalist, each in their respective categories.

“The exceptional results for the Tweed are a shared accolade for all of our remarkable tourism businesses who navigated through the many challenges of Covid, evolved their product and who continue to work hard every day to deliver incredible visitor experiences.”

Mayor of Tweed Shire Chris Cherry said the outstanding results at the Australian Tourism Awards were testament to the Tweed’s proactive tourism industry, its compelling visitor experiences and impactful consumer marketing campaigns.

“The extended state border closures during COVID-19, along with severe flooding in 2022, were very difficult times for our region, but these challenges galvanised our tourism partners, The Tweed Tourism Company and local operators to develop a strategic response that supported the community through recovery,” Cr Cherry said.

“We are so proud of these outstanding results and, in particular, I congratulate The Tweed Tourism Company for bringing home GOLD in the highly competitive Tourism Marketing & Campaigns category.

“The fantastic success of our local businesses at these national awards, also including Potager and Husk Farm Distillery, is such great recognition of all the hard work, creativity and resilience of the Tweed’s tourism industry and a moment of immense pride for the Tweed business community.”

Managed by the Australian Tourism Industry Council, the Australian Tourism Awards are an annual celebration for all tourism businesses across the country to gather together and recognise outstanding achievements in customer service, innovation and resilience.

For more information on the awards visit: 

Full list of winners:

Tourism Marketing & Campaigns
GOLD – The Tweed Tourism Company NSW
SILVER – Rockhampton Regional Council – Explore Rockhampton QLD
BRONZE – BIG Reasons to visit Mandurah – Visit Mandurah WA

Tourism Restaurants & Catering Services
GOLD – Grain of the Silos TAS
SILVER – Potager NSW
BRONZE – CORE Cider House WA

Visitor Information Services
GOLD – Canberra and Region Visitors Centre CBR
SILVER – Mandurah Visitor Centre WA
BRONZE – Port Lincoln Visitor Information Centre SA

Festivals and Events
GOLD – National Capital Authority – Lights on the Lake CBR
SILVER – 2023 Ord Valley Muster WA
BRONZE – Tumbafest Inc NSW

Cultural Tourism
GOLD – Royal Australian Mint CBR
SILVER – Fun Over 50 Holidays – Immersive Tours and Adventures QLD
BRONZE – Geelong Gallery VIC

Unique Accommodation
GOLD – Cygnet Bay Pearl Farm WA
SILVER – Jamala Wildlife Lodge CBR
BRONZE – Woodhouse Adventure Park SA

Tourism Retail, Hire and Services
GOLD – Origins Market WA
SILVER – The Museum Shop at the National Museum of Australia CBR
BRONZE – Go Adventure Nagambie VIC

Caravan & Holiday Parks
GOLD – BIG4 Adventure Whitsunday Resort QLD
SILVER – Alivio Tourist Park Canberra CBR
BRONZE – NRMA Phillip Island Beachfront Holiday Park VIC

Ecotourism
GOLD – Fun Over 50 Holidays – Immersive Tours and Adventures QLD
SILVER – Sydney by Kayak NSW
BRONZE – National Arboretum Canberra CBR

Aboriginal and Torres Strait Islander Tourism Experience
GOLD – wukalina Walk TAS
SILVER – Cape York Peninsula Lodge QLD
BRONZE – Ngurrangga Tours WA

Self-Contained Accommodation
GOLD – The Woods Ocean Grove VIC
SILVER – Tree Chalets WA
BRONZE – The Granary | Richmond Hill TAS

Hosted Accommodation
GOLD – The Dragonfly Inn TAS
SILVER – Narrows Escape Rainforest Retreat QLD
BRONZE – Kangaroo Ridge Retreat VIC

New Tourism Business
GOLD – On Board TAS
SILVER – Nexus Airlines WA
BRONZE – Port River Cruises SA

3 – 3.5 Star Accommodation
GOLD – Urban Camp Melbourne VIC
SILVER – ibis Adelaide SA
BRONZE – Magnums Accommodation Airlie Beach QLD

4 – 4.5 Star Deluxe Accommodation
GOLD – Beach Huts Middleton SA
SILVER – Ship Inn Stanley TAS
BRONZE – Cape York Peninsula Lodge QLD

5 Star Luxury Accommodation
GOLD – The Reef House Boutique Hotel and Spa | Adults Tropical Escapes QLD
SILVER – Chocolate Gannets VIC
BRONZE – Pullman Bunker Bay Resort WA

Business Event Venues
GOLD – Darwin Convention Centre NT
SILVER – Peppers Silo Hotel TAS
BRONZE – Pullman Bunker Bay Resort WA

Tour & Transport Operators
GOLD – Air Adventure Golf TAS
SILVER – Swan River Seaplanes WA
BRONZE – NT Bird Specialists Birding & Photographic Safaris NT

Major Tour & Transport Operators
GOLD – Pennicott Wilderness Journeys TAS
SILVER – Ocean Rafting QLD
BRONZE – Searoad Ferries VIC

Adventure Tourism
GOLD – Ocean Rafting QLD
SILVER – Bendleby Ranges SA
BRONZE – Balloon Aloft Australia NSW

Excellence in Accessible Tourism
GOLD – Adelaide Fringe SA
SILVER – Accessible Accommodation VIC
BRONZE – Katherine Outback Experience NT

Excellence in Food Tourism
GOLD – Love Lord Howe NSW
SILVER – The Truffle Farm – Home of Australia’s first black Truffle TAS
BRONZE – Adelaide Showground Farmers’ Market SA

Tourism Wineries, Distilleries & Breweries
GOLD – Bangor Vineyard Shed TAS
SILVER – Seppeltsfield Wines SA
BRONZE – Billson’s Brewery VIC

Tourist Attractions
GOLD – Katherine Outback Experience NT
SILVER – Bundaberg Rum Distillery Visitor Experience QLD
BRONZE – d’Arenberg SA

Major Tourist Attractions
GOLD – Australian Reptile Park NSW
SILVER – Currumbin Wildlife Sanctuary QLD
BRONZE – Zoos Victoria – Melbourne Zoo VIC

Major Festivals and Events
GOLD – Toowoomba Carnival of Flowers QLD
SILVER – Tesselaar KaBloom VIC
BRONZE – Darwin Festival NT

The Tweed rules! Award winners at the prestigious 2024 Australian Tourism Awards held in Darwin on Friday 15 March are from left: Greer Zunker (TTC), Steve Cox (Destination NSW), Sally Scott (TTC), Pete Burr (Potager) and Harriet Messenger (Husk Distillers).

Tweed Shire Council wishes to acknowledge the Ngandowal and Minyungbal speaking people of the Bundjalung Country, in particular the Goodjinburra, Tul-gi-gin and Moorung – Moobah clans, as being the traditional owners and custodians of the land and waters within the Tweed Shire boundaries. Council also acknowledges and respects the Tweed Aboriginal community’s right to speak for its Country and to care for its traditional Country in accordance with its lore, customs and traditions.

Northern Rivers Rail Trail workshop aims to boost local business opportunities for Lismore

Construction on the Lismore to Bentley section of the Northern Rivers Rail Trail.

Lismore City Council is stepping up efforts to empower local businesses as construction progresses on the Lismore to Bentley section of the Northern Rivers Rail Trail (NRRT).

Council hosted a workshop this week designed to guide local operators on ways to capitalise on the potential marketing and sales opportunities the trail will provide, through the anticipated surge in tourism.

The 16.3km stretch from Lismore to Bentley has seen significant development since its commencement in January, with substantial strides including the removal of railway infrastructure, finalisation of designs, and completion of approximately 5kms of track.

Council is on track to deliver the Lismore section in late 2024. This section will connect with the Casino to Bentley section, which opens on Saturday, 23 March.

Lismore City Mayor Steve Krieg emphasised the workshop’s significance as part of a series designed to equip local businesses with insights into the diverse demographics of Rail Trail users and their preferred visitor experiences.

“In the first four months, the Tweed section of the Rail Trail attracted more than 70,500 people, smashing expectations of 27,000 people a year,” he said. 

With the impending influx of tourists, the council is urging local businesses to gear up for the economic boom and ensure the delivery of top-notch experiences. Simultaneously, the council remains dedicated to leveraging the Rail Trail as a catalyst for economic growth within the community.

Mayor Krieg also hinted at the exciting prospects the Rail Trail holds for the Lismore community.

“The Lismore to Bentley section promises to substantially benefit the entire community by providing a fun and safe accessible pathway for walkers, cyclists, horse riders and people using mobility aids to enjoy and connect to our natural environment, as well as more job opportunities,” he said. 

Lismore City Council Manager Destination and Economy Tina Irish echoed the sentiment, calling the Trail a game changer for the region.

“With insights gleaned from the Tweed section’s successful launch, we can maximise our preparation”, she said. 

“We know that over 94% of Northern Rivers Rail Trail visitors expressed a desire to return to the trail, we know the most popular days of the week, times of the day and how visitors like to experience the trail.  

“We want to share this with our business community to help make the Lismore to Bentley section the best experience it can be so are working on some exciting new business initiatives with our community as part of Lismore’s Rail Trail offerings.”  

The Lismore to Bentley leg of the Northern Rivers Rail Trail is funded by the Australian Government’s Building Better Regions program and is poised to unlock a wealth of opportunities for local businesses and communities alike.

To stay up to date on the Lismore to Bentley section of the Northern Rivers Rail Trail or to enquire about workshops and business development support, go to https://yoursay.lismore.nsw.gov.au/bentley-lismore-rail-trail.

Media and Community Relations Coordinator Peter Weekes | Lismore City Council
PO Box 23A, Lismore, NSW 2480 | T 02 6625 0529 | M 0428 173 114 | W www.lismore.nsw.gov.au

Lismore City Council acknowledges the people of the Bundjalung Nation, traditional custodians of the land on which we work.

New Visitor Guide

Have you seen the new Discover Richmond Valley Visitor Guide? 

The publication explores our charming region, detailing the unforgettable experiences to be had in the Richmond Valley.

Drop into one of our visitor centres in Casino, Woodburn and Evans Head to get your copy today.

You can also discover the accessible online version here: Discover Richmond Valley Visitor Guide

Event Support Scheme

Applications for the Richmond Valley Event Funding Scheme are now open to support more grassroots events and local economies, and all local event organisers are encouraged to apply. 

Council developed the 2024-2025 Event Funding Scheme to support and encourage events and offers cash and in-kind support.

Applications for this round are for events held between 1 July 2024 and 30 June 2025 and are open until midnight Sunday 3 March 2024.

For more information and to apply, visit this site.

Refreshed plan for Tweed as leading sustainable tourism destination

Community feedback invited on revised Destination Management Plan

Paddling on one of the Tweed’s many pristine waterways is a great way to explore the coastal region.

Tweed Shire Council is inviting the community to provide feedback on the revised Tweed Destination Management Plan 2024 – 2030 (DMP) which provides a framework and actionable plan to position the Tweed as one of Australia’s top sustainable tourism destinations.

Tweed Tourism Company logo

Developed in partnership with Council, its tourism partner The Tweed Tourism Company, and industry, the draft Tweed DMP 2024 – 2030 builds on the 2019 DMP to adapt to the changing needs of the community and ensure sustainable tourism growth over the next six years.

Mayor of Tweed Shire Chris Cherry said the revised DMP expressed a very clear aspiration for the Tweed to be recognised as a leading sustainable destination.

“Our revised draft Destination Management Plan speaks to a vision for the Tweed to be recognised as one of Australia’s leading sustainable destinations celebrated for its nature and outdoor recreation, and its cultural, culinary and creative experiences. We have so much on offer across our region,” Cr Cherry said.

“More than that, it speaks to our commitment to focus on sustainable growth of visitation, quality products and experiences and safeguard the Tweed’s natural environment while celebrating our destination strengths. Our focus is on sustainable growth of visitation and we welcome visitors who share the same values as our community.”­­­­

To achieve this, the plan focuses on five key pillars and goals:

  1. Beyond recovery
  2. Build the Tweed brand 
  3. Showcase the Tweed’s strengths
  4. Invest in uniquely Tweed events
  5. Facilitate sustainable growth.

Tweed Tourism Company Director Robbie Cornelius said it was timely the DMP was reviewed to recognise the recent challenges of the COVID-19 pandemic, border closures and floods and consider the NSW Government’s Destination North Coast DMP and NSW Visitor Economy 2030 strategies.

“It’s been four years since the 2019 DMP was adopted and a lot has changed in the tourism industry in that time,” Mr Cornelius said.

“Tweed’s tourism sector should be credited for how well they’ve navigated the economic and social impacts of a global pandemic, cross-border closures and major floods. Our thanks go out to all participants who have shared their insights and contributed to informing this review and we encourage the wider community to have their say and on the draft Tweed DMP 2024-2030.”

The revised Destination Management Plan is on exhibition until 4 pm on Friday 10 January 2024.

For more information and to view the plan, visit yoursaytweed.com.au/destination

Take a drive and discover the Tweed’s spectacular  37 km coastline, where  the beauty of nature is celebrated.

Tweed Shire Council wishes to acknowledge the Ngandowal and Minyungbal speaking people of the Bundjalung Country, in particular the Goodjinburra, Tul-gi-gin and Moorung – Moobah clans, as being the traditional owners and custodians of the land and waters within the Tweed Shire boundaries. Council also acknowledges and respects the Tweed Aboriginal community’s right to speak for its Country and to care for its traditional Country in accordance with its lore, customs and traditions.